what is digital marketing…?
In simple terms we can say the promotion of our products or services on internet with digital media, it’s called digital marketing. In This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. This Digital marketing became popular with the rise of the internet in the 1990s.
understanding the digital marketing..?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Types of digital marketing…?
Below here are the types of digital marketing specialized fields which is more used for the promotion of products and services.
- Search engine optimization
- Social media optimization
- Search engine marketing
- Social media marketing
- Affiliate marketing
- Content marketing
- Influencer marketing
- E-mail marketing
Search engine optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Social media optimization
Social media optimization is the process in which we use the techniques and strategies for promoting awareness of a brand, publication, product, etc., on social media, especially by encouraging the sharing of content that attracts people to a particular website.
Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Moreover affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
Lastly Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.